Thursday, November 14, 2013

CHRONICLE


CHRONICLE

  
I absolutely adore the typography of this logo. I really wish the green feather off of the 'h' in 'the' didn't exist, it just doesn't need a graphic element it's strong enough the way it is. The way the tagline and 'Chronicle' are the same color makes the hierarchy beautiful to me, it really does look like you've just highlighted part of a sentence in your own personal letter. The font choices are beautiful, I adore that they really ran with the script font while still keeping to a strong serif font for the rest of it. I really like this logo for what it is, it serves it's purpose wonderfully.

No comments:

Post a Comment