While I absolutely adore this logo's graphic element, I also really enjoy the typographic choices done here. Keeping all of the type on one line with no space between any of the words in a decision that works very well here, it evens out the weight of the graphic while still making the typography prominent. The actual font choice is a serif font, not too thick but still enough to catch my attention. The bold style contrasts the less important 'labs' word and brings my attention to what's more important. I really enjoy the typography, and while at a glance I liked the graphic as well, I can't say I like it's execution nearly as much taking a closer look at it.
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