Education Radio Shack 

  

Reference

A website design done again by Tokyo pistol, I do really like the basic design of this. It's easy to follow, and the layout is effective. The typography is all very readable, though I cannot personally read it. The top more important fonts look a little bit on the blocky end, and though I don't really have a point of reference the style reminds me of the sort of fonts that are used when teaching children how to read and write though not necessarily in a childlike way, they look very professional and yet are readable and relate-able. The rest of the typography is done in a thinner yet very standard looking style font, and it works. One other thing I'm a real fan of about this piece is the color scheme; it's not overly complex and yet it's effective. That professional blue with some eye catching accent colors works very well, and all of the important font follows the standard blue on the page. One thing I have to point out is the "Education UK" logo in the top right; while I have no problem with the font choices here and I actually like Education and the tagline below, the UK bothers me for multiple reasons. The color first of all hurts my eyes against the dark blue, and even if it were on white it just reminds me of the radio shack logo and I have a hard time getting the result that was intended for it. Other than that one issue however, I do really like this layout. It just needs a little bit more attention to the logo.

On that subject and because it's right there I just want to say that I don't like the typography in the RadioShack logo what-so-ever. The R in the circle is very serify and it just doesn't look like an electronics logo at all to me. The black typography isn't bad, I like the tracking and lack of a space between the two words I just feel that for this sort of a store there is a lot more than could have been done with the logo.