Design is a Good Car

  

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I adore how simplistic this design is, it's not much more than a car some strong white text and a light on the eye catching red-orange background. A nice use of contrast between all of the colors, and everything holds the weight it should. The car doesn't seem out of place, and while it might take someone a moment to understand that it's the end of the sentence (because 'design is a good car' isn't the first thing we'd expect out of 'design is a good...') it's still very strong. The font isn't quite as simple as it looks either, it's heavy enough (as it should be) to fit into the hierarchy, and it's not exactly a soft font, but at the same time there are hooks on the ends of the G's that add a level of interest to it and sort of prove to us they're not just a cop-out font like Ariel and Helvetica typically are. The reason I wanted to talk about this font choice was because there was a girl in my Graphic Design 1 class (I know, not entirely relevant) who has a really amazing logo- but she used Ariel as her font choice and it left me wanting more, especially because of how 1/3 of her logo was this really bold font and it just looked boring to me. I adore the way this heavier font does exactly what I wanted her to be able to find; it's still strong and very simplistic but it has that one little quirk that sets it apart.