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Talk about wonderful use of heiarchy.
I hate that when I try to find book covers with references that site the designer all I find is advertisements for books but regardless. This ad really draws you in, whether it be from confusion or, for the more competitive, because you've almost been issued a challenge; whatever the reason this is an ad that will catch your eye with it's black ridiculously large san-serif font. Of course it does clarify down below, but in a way that's almost just as confusing and not at all the direction you expected it to go. By the time the larger san-serif text has lured you in you're probably going to wind up reading the smaller text just to try and understand what the ad's even talking about- and at that point the advertisement has met it's goal. I can't get a good enough look at the book cover itself to give an accurate opinion of it, but from what I can see I appreciate the use of an almost handwritten font over a personal looking picture, the red word at the top only making the affect stronger and whomever looks at it more curious.
I hate that when I try to find book covers with references that site the designer all I find is advertisements for books but regardless. This ad really draws you in, whether it be from confusion or, for the more competitive, because you've almost been issued a challenge; whatever the reason this is an ad that will catch your eye with it's black ridiculously large san-serif font. Of course it does clarify down below, but in a way that's almost just as confusing and not at all the direction you expected it to go. By the time the larger san-serif text has lured you in you're probably going to wind up reading the smaller text just to try and understand what the ad's even talking about- and at that point the advertisement has met it's goal. I can't get a good enough look at the book cover itself to give an accurate opinion of it, but from what I can see I appreciate the use of an almost handwritten font over a personal looking picture, the red word at the top only making the affect stronger and whomever looks at it more curious.
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