w*o*w

  

Reference

I'm a real fan of fully typographic logos, and I adore the little touches on this one. While the actual font choice doesn't really stand out much to me the affects are beautiful. The only issue I really can say I have with this is the fact the two gradients don't match at all, one is an almost obvious gradient while the other is playful and it might just be me bu it bothers me. What I adore about this piece is the hidden face within the 'wow' there's actually a little expression that sort of matches the word, and it stares at you going ':o'. It's really effective to me, and it's a logo I look twice at due to some slight variation within the text and subtle accents to further assist the typographic elements.