Dog Thoughts

  

Reference

This is an advertisement that speaks to me, even though I'm not a dog person at all. It takes an absolutely amazing photograph and turns it into an equally amazing advertisement. Even if the speech bubble is a little bit off the idea of it is really interesting and strong to me, the entire thing seems to me to be about dog stress and that you should send them to this most likely overpriced kennel so they can get away for awhile. Just like people like to get away and go on vacation, you should do the same for your dog whom is obviously stressed out and not just laying on the ground because it can. Regardless, the overall typography is really nice to me, from a relaxed but still fairly sophisticated font choice at the bottom to the more playful personal touch within the speech bubble, I can't think of much I'd want changed.