PLUS .com

  

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I like the idea of this, I really do.The color scheme's nice, I'd complain about the feather pen but the ink wouldn't read as ink without it. I even like the color scheme which is very popular among fuelmybrand. I like the educated looking font choice, it reminds me of a tutoring system a lot. the only real problem I have with this is the placement of .com. It feels like an afterthought, especially not being the same color as the line it's replacing. It doesn't really belong anywhere either, and thus the general hierarchy of the the logo is broken with just one bad placement. It's really not a bad logo, I like it for what it is, I just can't get over that .com placement.

Up Up and Away

  

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I really like this logo, well, I really like this graphic but of course I'm not here to talk about that amazing graphic. I'm here to talk about the font. At a glance this sanserif font doesn't do that graphic justice, but the more I look at it the more it grows on it. It has an almost foreign look to it, but maybe that's just me. The font style reminds me of something a little bit Russian. But despite that, the font seems to be lifting up and away from the baseline, which suits the idea of the logo. I really like the way the g is separated from itself and this is probably one of my favorite designs among all of the things I've seen in the past few months.

CHRONICLE

  

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I absolutely adore the typography of this logo. I really wish the green feather off of the 'h' in 'the' didn't exist, it just doesn't need a graphic element it's strong enough the way it is. The way the tagline and 'Chronicle' are the same color makes the hierarchy beautiful to me, it really does look like you've just highlighted part of a sentence in your own personal letter. The font choices are beautiful, I adore that they really ran with the script font while still keeping to a strong serif font for the rest of it. I really like this logo for what it is, it serves it's purpose wonderfully.

Education Radio Shack 

  

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A website design done again by Tokyo pistol, I do really like the basic design of this. It's easy to follow, and the layout is effective. The typography is all very readable, though I cannot personally read it. The top more important fonts look a little bit on the blocky end, and though I don't really have a point of reference the style reminds me of the sort of fonts that are used when teaching children how to read and write though not necessarily in a childlike way, they look very professional and yet are readable and relate-able. The rest of the typography is done in a thinner yet very standard looking style font, and it works. One other thing I'm a real fan of about this piece is the color scheme; it's not overly complex and yet it's effective. That professional blue with some eye catching accent colors works very well, and all of the important font follows the standard blue on the page. One thing I have to point out is the "Education UK" logo in the top right; while I have no problem with the font choices here and I actually like Education and the tagline below, the UK bothers me for multiple reasons. The color first of all hurts my eyes against the dark blue, and even if it were on white it just reminds me of the radio shack logo and I have a hard time getting the result that was intended for it. Other than that one issue however, I do really like this layout. It just needs a little bit more attention to the logo.

On that subject and because it's right there I just want to say that I don't like the typography in the RadioShack logo what-so-ever. The R in the circle is very serify and it just doesn't look like an electronics logo at all to me. The black typography isn't bad, I like the tracking and lack of a space between the two words I just feel that for this sort of a store there is a lot more than could have been done with the logo.

Bella Berries

  

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Bella bands, a fashion store of some sort. I really like this, the B becoming a butterfly but there being no other real graphic element works wonderfully, as do the font choice and the color scheme. The only real negatives I have to say about this piece would be that it reminds me a lot of the recent spring of frozen yogurt shops all over everywhere, from the font choice to the color scheme to the beautiful graphic. It pulls off exactly what it was intended to, but unfortunately it follows a signature style of a more popular market.

Little Much

  

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Green apple delight; beautiful use of typography, a very discrete graphic r, and a very straightforward but well done color scheme. On it's own the spacing might look a little odd, so adding a green apple outline. Made it a little bit too big? Just put some delicious apple cider in there. Too much room below delight? Oh, add a tagline. Doesn't look complete? Oranges have a lot to do with green apples and apple cider- right? My point here is that a lot of what's been done looks like an after thought, the original concept is incredibly well executed however most of the rest of the logo doesn't look very thought into. The typographic elements are beautiful here, it's the graphics that are lacking. Or, in this case, are a little too much. Really? An orange slice? Really? 

Soft Impact

  

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Another piece that I cannot read from Tokyo Pistol, this particular piece is from a few works they did for some kind of transit. I really like the overall color scheme and layout, the use of subtle patterns and textures really adds depth to the overall piece. The typography in this piece is also very well chosen to me, the more headline looking parts have a brush look to me, a very inviting style that might make someone more inclined to take a trip. The font used in the body copy is very standard looking, readable and a little boring but it gets the point across. The numbers are fairly playful, but in a put together manner if that makes any sense; they have varying thicknesses while still being readable and looking formal. Overall I do really like this piece, though the graphic elements are a lot nice than the typography I still like the typographic elements.

Chocolate tea?!

  

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Just starting off, I don't mind this logo but there is one thing I really dislike about it right off the back; the font choice. It's not bad for this, has a slightly script looking aesthetic, could be organic and it honestly does work. I just personally don't care for it I wish they'd gone with something with a little more flow to it. I really like the simple leaf graphic, and the white outline behind the font. I do like the logo overall, I just don't care much for the vaguely script looking font, I just feel that the piece could have been overall more impacting if they had either committed to the script style or gone with something a little bit different.

Double Wheat

  

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I really like when graphics are in-cooperated directly into fonts, and this is a lovely example of that. The actual font choice of intelligent sort of bores me, it's very plain sanserif looking and doesn't have many points of interest minus the beautiful double L wheat graphics. Formulas seems to be done in a different font, though it might just be a none bold alternative that better shows off the combination of curves and sharp points within the typeface. The color scheme itself is brilliant, and while I don't believe the tagline is necessary it's well executed.

Relax Cloud

  

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Another logo from fuelmybrand, and another logo I really like. The font itself has a rounded off comforting feel, added to by it's color palette. I really like the little serif (at least it reminds me of a serif) off of the l, even though overall it's a sanserif font. The little details make the logo very inviting looking, something I would notice in a crowd of heavier brighter logos.

Technical Professional

  

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This is another logo that I really enjoy the graphic for, but I also really like the Typography. The bolded Techs brings emphasis to the service without taking away from the overall logo, the color scheme is professional but not intimidatingly so. There are no harsh black tones, or blinding bright colors; simply an inviting orange and a calm brown. The font is very technical looking, but doesn't bore me to look at like many other technical fonts have done before and the tagline doesn't really help nor hurt the overall affect. It's a very effective design, though I do like both the typographic element and the graphic I don't think they mesh that well together.

Spoon Test Tube

  

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While I absolutely adore this logo's graphic element, I also really enjoy the typographic choices done here. Keeping all of the type on one line with no space between any of the words in a decision that works very well here, it evens out the weight of the graphic while still making the typography prominent. The actual font choice is a serif font, not too thick but still enough to catch my attention. The bold style contrasts the less important 'labs' word and brings my attention to what's more important. I really enjoy the typography, and while at a glance I liked the graphic as well, I can't say I like it's execution nearly as much taking a closer look at it.

Flower Sho--- Dentist

  

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I actually like this logo, I like the thick font with it not being overly script looking but still having the affect intended with the rose taking the place of the O. I don't even mind the pink font below, and I like the color scheme. What problem do I have with this logo? It doesn't even remotely remind me of a dentists office, family or not. It looks like a flowershop, and for a flower shop it's gorgeous. But for a dentists office, it leaves me desiring more. 

Plug In

  

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I just want to start off by saying that I adore this logo. The subtle wire concept, the font choice is gorgeous and fits the theme incredibly well. The word cable underneath is a very well picked font, in a color that matches and adds a bit of softness to the overall logo. There are some slight readability problems, and I have very mixed feelings on the gradient style in the back of Vandoos, however I still really enjoy this logo. 

Room Room

  

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I prefer posting about pieces that I find inspiring, but I really just had to say something about this typographic fail win. Having looked at this on multiple occasions I'm just now seeing that the red letters create the word "Groom.". The readability on this is really just terrible. Having to look at it multiple times and getting different results each time from 'G the room room" "Groom the oom" "The Groom oom" and more. I must say, despite the disaster I spoke of before I like the color scheme of this logo as well as the added paw print bonus in the o's. 

Blue and White

  

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From what I can gather out of a google translated description this is for a book of some sort, also from Tokyo Pistol, I would assume the cover but I'm not entirely sure. The inability to identify the actual work doesn't change my ability to get a feeling of the book from the typography, one of the first things I really appreciate is the use of white space in the top, while some of the bits seem a little bit busy they're all well utilized. The actual font choice is a bit thicker, not sharp or too square looking but still professional looking. Not intimidating though, it looks informative and professional without being too in my face about the information it has. I really enjoy the color scheme as well, the contrast of white and royal blue with the subtle lighter blue for some slightly less important information.

Monkey Fish the Book

  

So that design firm I mentioned before is called Tokyo Pistol and this is a book cover design from them. I won't lie, I picked this one because of it's very intense typographic elements but originally I thought it was for a zoo or some kind of circus. It's not, but I still like the typography in this piece and I could see it on the cover of a book. I do not like the graphic elements however, but luckily I'm not here to talk about those. What I assume is the title of the book does exactly what I title should do; it catches me attention without being too intimidating, it looks very intense and important and adds to the hierarchy of the work. The pure white and black fonts do what they should, they're exciting looking, not perfect but don't grab my attention as much as the title does. The only thing I really have an issue with is the red font. Both the red on white and the red on black; the red on black looks okay at best on the gray white, and then gets lost and hurts my eyes to look at on the orange. The red on white just doesn't work at all for me, it looks transparent and event though I can't read it just looking at it strains my eyes. The more I look at this piece the less I have to admit I like it, but if I were just looking for a book it would surely catch my attention.

Price Tag

  

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Again from fuelmybrand, though I do have a few Japanese ads I plan on posting about from another design firm at a later date, a very simplistic logo. The way the font on the tag looks very sharp and in your face, which defiantly works well for a shopping site. It's sharp, but it's not too sharp to be intimidating. It still looks fun, and has an Asian feel to it while still being in familiar lettering. The fonts above and below are a little more sophisticated looking, without being intimidatingly so. They're not too thin or small or sharp to be unrelated to the above font, and the only real graphic element only exists to emphasis the typographic elements. This is a piece I don't have very many problems with, aside from the slightly awkward swirl looking string off of the side of the tag. 

Butterfly Cards

  

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I've grown very interested in fuelmybrands designs, so here's yet another one from them. The only real problem I have with this particular logo is the color scheme, it reminds me a lot of a gas station. And that's probably a combination of the chicken like color scheme and the font choice, but regardless I do actually like the font choice. Though it took me a moment to read it has a very personal yet professional feel to it, the top M looking vaguely like a present, while the M and W together remind me of a butterfly. The borderline script font is very inviting and has a personal feel to it, without being overly unprofessional. I think overall it's very successful.

ouo

  

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I've grown really attached to fuelmybrand's logo work, and I enjoy this one especially. I really like the color scheme here, it's very inviting without looking overly modern; it looks like something that people could relate to. The font itself reminds me of something sort of tavern looking, but somehow when put together with it's color scheme it doesn't look that way. It looks more like something out of a story book, or something a little more Irish. Overally I really adore this piece, from it's playful font choice all the way to the subtle little face in the double o's I didn't notice before.

w*o*w

  

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I'm a real fan of fully typographic logos, and I adore the little touches on this one. While the actual font choice doesn't really stand out much to me the affects are beautiful. The only issue I really can say I have with this is the fact the two gradients don't match at all, one is an almost obvious gradient while the other is playful and it might just be me bu it bothers me. What I adore about this piece is the hidden face within the 'wow' there's actually a little expression that sort of matches the word, and it stares at you going ':o'. It's really effective to me, and it's a logo I look twice at due to some slight variation within the text and subtle accents to further assist the typographic elements.

Test Tube Bubbles

  

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While I can't say I'm totally in love with this color scheme or the graphic element I really adore the font choice. I've never looked up science logos before, but I came across this one again on fuelmybrand, and I adore the concept here. The bubbles seem a little forced but I enjoy the way the font is a little bit blocky and broken up in some places, while unnecessarily connected in others. The font gives me a feeling of a fun innovative and creative business, but still a business that gets work done and is taken seriously; personally, that's exactly what I'd expect from any kind of science company.

Free Batman

  

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As I've mentioned in the past I dislike using pieces without a solid source, however I adore this piece from it's use of my personal favorite superhero to the wonderful design elements themselves. In this poster the typography is the centerpiece, the graphics are simple and only make the typography stronger. The color scheme is subtle but impacting, the yellows bringing attention to the more important things within the body paragraphs as well as putting emphasis on the Hidden Heroes part of the title. I think it's beautiful work overall, though it ends up looking very blocky I don't think that's necessarily a bad thing.

Splattery Mess

  

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This logo was made by fuelmybrand which is a design firm that I really care for, or at least their website. This particular piece is something I wouldn't like at all if you just described it to me. Red and blue, with a target and lots of splatters. Just sounds messy really, and honestly looking at it it's not something I would generally care for. However,I really adore this piece and looking at it I wouldn't like it if it were just the graphic with any other font. The way the font isn't perfect really fits the style that the font itself has, being a very messy paint looking style none of the letters really fall on the same place, some of them even look a little smaller while the kerning is changed on others to continue the imperfect look. The color scheme is also beautifully done, and while it's really outside of my tastes, and I'm quite surprised I like it I really do like it.

A Design

  

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I really dislike using pieces that I can't find a solid source for, however this piece is practically a profile itself which makes me feel a bit better about it. I really adore this piece, from the beautiful use of the letter 'A's as a design element to the use of bold separation in the paragraph explaining who this man is. The hierarchy in this piece is wonderfully done as well, I think it's a beautiful biography piece from it's color scheme to it's masterful use of typographic elements.

Red, Black, and White Space

  

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So you might recall that beautiful peter pan poster I did a review on a few days ago; well this lovely poster was done by the same designer for the same project but has an entirely different feel to it. Again, the graphic is beautiful and I wouldn't change a thing about it, I even like the sort of oddly placed drop shadows. And in this piece I can also really appreciate the typography. The little tab it comes up into is really clever to me, resembling a sort of bookmark, and just adds another point of interest. I adore the way they incorporate the red into the type. The small graphics only add to the strong san-serif font choice, and I also really like the way the tracking is set to be a bit smaller keeping with a very compact look. The one thing I wish they'd kept from their last poster is the way they had the word story stand out- it really just blends into the rest of the top message to me while the word another still sticks out just fine. Just as last time all in all I really like this advertisement.

Processing

  

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This reminds me a lot of our most recent project; making a bookcover entirely out of font. I adore the way this one was done as well, the graphic (which reminds me of transferring data from one thing to another) is made entirely of this typewriter styled font and it's beautifully arranged into all sorts of little things inside the larger graphic. I've always liked it when font goes over the spine, and I think it's done wonderfully here other than the fact that the title on the spine is dangerously close to the graphic. I also really enjoy the color scheme overall, the black and brighter orange on a faded looking background, and none of the font is perfectly straight; even on the spine the font takes a bit of a turn trying to keep with it's stylized font choice.

Design is a Good Car

  

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I adore how simplistic this design is, it's not much more than a car some strong white text and a light on the eye catching red-orange background. A nice use of contrast between all of the colors, and everything holds the weight it should. The car doesn't seem out of place, and while it might take someone a moment to understand that it's the end of the sentence (because 'design is a good car' isn't the first thing we'd expect out of 'design is a good...') it's still very strong. The font isn't quite as simple as it looks either, it's heavy enough (as it should be) to fit into the hierarchy, and it's not exactly a soft font, but at the same time there are hooks on the ends of the G's that add a level of interest to it and sort of prove to us they're not just a cop-out font like Ariel and Helvetica typically are. The reason I wanted to talk about this font choice was because there was a girl in my Graphic Design 1 class (I know, not entirely relevant) who has a really amazing logo- but she used Ariel as her font choice and it left me wanting more, especially because of how 1/3 of her logo was this really bold font and it just looked boring to me. I adore the way this heavier font does exactly what I wanted her to be able to find; it's still strong and very simplistic but it has that one little quirk that sets it apart.

Statistics

  

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Talk about wonderful use of heiarchy.
 I hate that when I try to find book covers with references that site the designer all I find is advertisements for books but regardless. This ad really draws you in, whether it be from confusion or, for the more competitive, because you've almost been issued a challenge; whatever the reason this is an ad that will catch your eye with it's black ridiculously large san-serif font. Of course it does clarify down below, but in a way that's almost just as confusing and not at all the direction you expected it to go. By the time the larger san-serif text has lured you in you're probably going to wind up reading the smaller text just to try and understand what the ad's even talking about- and at that point the advertisement has met it's goal. I can't get a good enough look at the book cover itself to give an accurate opinion of it, but from what I can see I appreciate the use of an almost handwritten font over a personal looking picture, the red word at the top only making the affect stronger and whomever looks at it more curious.

Neverland Exchange

Neverland

  

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Again, not a book cover but I absolutely adore this poster. Unfortunately the part I adore isn't the part I should write about for this class, so I'll leave it at the fact that it's absolutely amazing artwork done subtly enough I didn't realize how amazing it was at a glance. The typography is unfortunately something I'm not as fond of. While I'm fairly certain the font at the bottom on the square is the same as the one on the top the logo in the middle still makes it seem as if there are four fonts; this is something I'd usually understand and support the designer with, but in this case I don't understand the reasoning behind the font choice in another. You have a beautiful thin font to connect the important words, a fable looking font that isn't overly decorative but still looks like it belongs for the word story, and yet for some reason the word another just looks almost scy-fy or even documentary to me. I would have liked it so much more if either another was done in that same thin font with a stroke and maybe possibly italicized for emphasis or even just done in the same font as story. Either would have been much better than the choice that was made. The other problem I have is I feel like the font is too compact, and it leaves a lot of white space that just seems unnecessary around it. I could understand a want for some white space but the need for 3/4 of the space to be empty just seems like overkill to me. The one thing I really can appreciate is the color scheme and, assuming they're not part of the logo, the use of lines to separate the logo from the rest of the information.

Ghosts of Christmas Past

  

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I'm going to start off by saying there really isn't anything /wrong/ with this to me. The colors are fine, the graphics fine, everything legible, hierarchy really isn't bad; that doesn't mean I like it though. I honestly don't like any of it, it doesn't really match the story to me, when a story like A Christmas Carol is such a classic a contemporary feeling poster like these almost feels like a crime to me. I could probably get over the orniments; they aren't the best thing I've ever seen but neither are they the worst, but I just can't accept that san-serif harsh font. It makes it look more like a scy-fy mystery deal to me. Ya, they're neat and I can't say I found too terribly much about them to know for sure how close to the original story they were, but it just doesn't read to me at all what the story is. Another thing that bugs me is the way in A Christmas Carol the world 'Carol' is a lighter green and doesn't hold my attention the way the first two words are. Again, overall I can appreciate these posters; just not for their subject.

Killer Sausages?

  

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Looking for book cover designs, I found this lovely advertisement and while it's not exactly about the book cover I still really enjoy the idea behind it. I myself have dabbled in photography, so I can appreciate the time that was probably spent in taking an intricate picture where literally everyone is doing something worth taking a moment to look at. Whether it be the group on the cover, or even just the woman in the purple shirt who doesn't care much for what's going on so long as she can continue to eat. The photoshop job is done phenomenally, or at least it seems that way to someone like me who has only been really working in photostop for about a year. But enough about the graphics and more about the typography elements like I should be focusing on in the first place. The reason I'm so okay with putting this here even if it's strongest parts are graphics is because the typography is just as strong to me. With that bold 90's looking font choice, red to orange gradient and all, it really does have the feel of an old cheesy horror novel one would find stuffed on a back shelf in a book store. Paired with that is the very sophisticated thin font defined by simply being bolded, it makes it all come together as something more; which is what was intended. It brings a level to the piece that would have been lost has the font been thicker or even defined differently; while the piece as a whole is playful the hotel they're advertising is very grown up, but of course grown ups can have some fun too.

Dog Thoughts

  

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This is an advertisement that speaks to me, even though I'm not a dog person at all. It takes an absolutely amazing photograph and turns it into an equally amazing advertisement. Even if the speech bubble is a little bit off the idea of it is really interesting and strong to me, the entire thing seems to me to be about dog stress and that you should send them to this most likely overpriced kennel so they can get away for awhile. Just like people like to get away and go on vacation, you should do the same for your dog whom is obviously stressed out and not just laying on the ground because it can. Regardless, the overall typography is really nice to me, from a relaxed but still fairly sophisticated font choice at the bottom to the more playful personal touch within the speech bubble, I can't think of much I'd want changed.

A is What He Eats

  

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This is a piece that I think is clever but not efficiently done. I like the bolder font, along with the thin fonts at the bottom but the thin M and N look a bit out of place. This is arguably the point, but I just don't think it really works. I wish the M and N were a bit thicker to get the point across, they don't need to be as massive as the A or the letters inside of it but just enough that it shows a difference.

Stop .jpg

  

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While I don't like Norton I can appreciate this ad, without even using a picture we know what we're looking at. A dear memory, that you could protect with this new program. While I hate the messy affect given to the .jpg text I understand it, but then I just hate .jpg files in general so it's to be expected. I really enjoy the font choices at the bottom, they're formal but not intimidating. The graphic elements all work along with the bar that represents the stored data, it all works nicely and I can't think of anything I'd like to change, although ideally have it for another company.

Type Face

  

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This is probably one of my favorite typography book covers, this is one of the few that I would probably buy just for the brilliant cover. However, there are some problems. While I adore Darth Vader's face I have a few issues with the actual title. I wish it were more simplistic instead of using all of those elements since they already efficiently showed that it was a typography book. I like everything going on below that line though, and overall I can appreciate the work done with this cover.

Vintage Feeling

  

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The fun fact sort of feel is really brilliant, as is the sort of faulty tape. I really wish I liked this, the color scheme's fine and I really like the general idea. But overall it just looks really forced and jumbled to me, and I'm sure the designer would argue that it was about stuttering and that was the intention but honestly I don't think it really gives that affect. It just looks jumbled and unorganized. The sketchy tape at the top doesn't help either, it's completely different from the rest of the piece and the line "Elvis Presley used to stammer as a kid" doesn't really follow anything, it would have been much stronger just left a straight line on the bottom.

Faulty Wiring

  

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I adore this piece, it's a very simple work and the graphic is a typographic element. I love the way the umb in succumb is broken, faulty almost and just shows that if you go down this path it won't be nearly as glorified as the road to get there was. The overall font choice is neat but still very strong, and the light bulbs really give it the affect it needs to have. It is a more graphic element, but the font use in it really is what makes it strong.

Halloween Themed Ice cream?

  

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Ah Ben and Jerry's, always using such innovative ways to give a message. Here my favorite part is the typography Even the fonts that aren't dripping, like the Peace Love and Ice Cream at the left has the same feel as the ones that are. The way the fonts are all in different colors and coming off of the colored block like they were melting themselves leave a very Halloween feel to it. Overall I really like the work, the only problem I have is there are a few places where the legibility gets a bit questionable. 

Erasing Chance

  

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I love the relate-able look this gives off to me, I'm sure most if not all kids used to make pictures out of their eraser shavings. I enjoy the bold font choice that change has matched with the more sophisticated yet still in your face font with the message. The image overall has a nice hierarchy and to be honest I can't think of a single thing I'd want to change, except maybe just using a normal pink eraser since the blue seems a bit odd to me but even that isn't any kind of a big deal. The only other problem I really see is that the word looks like change at a glance, because when I think of erasing I think of changing something. But none of these are really big deals, I think it's fine just as it is.

Interrupting Logo

  

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This is probably one of my favorite ads of all time actually, I've seen lots of clever video advertisements for turning off your phone when you're in the movie theater but I have yet to see a poster that I like. I can understand this being that those advertisements are intended to play in the movie theater before a presentation, so there aren't as much of a need for posters and that's also probably why this poster isn't even for a movie theater. But it takes that familiar concept, the annoying phone call that we all loathe when we're in the middle of our favorite films. Especially if they're on cable, what if your grandmother's calling? The movie has about twenty minutes left and she'll probably have twenty five minutes worth of information to speak with you about. Well, Tivibu apparently has a solution for that. Moving away from the concept that I adore so much, it's actually a good layout. It brings a familiar logo and interrupts it, much like that phone call will be doing to your movie. It has a clever slogan in a strong enough text without getting confusing an get's it's message across. Brilliant really. The only problem I have with it is, well, sort of a bit deal. While I do adore this poster the first time I looked at it I had no idea why they repeated the ring ring, at least not until reading further. It just sort of looked like bad planning, though upon further investigation was brilliant. The thing is, if you just took 'The Lord of the Ring Ring Rings' by itself I'd be surprised if anyone got the idea. I wish the ring ring looked a bit more phone like, maybe had some movement behind it. But overall I adore this piece.

White Font, Chocolate Milk

  

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As I've said in the past, I really do enjoy pieces that take font and make them into the image they're portraying, in this case a jug of chocolate milk. I really like the combination of the fun font choice with the more refined graphics to create the final image as well. The message inside of the image is clever and funny, and it just over all works. I really do like the refined and yet playful affect the font choices and color scheme give to this piece. The only thing I'd say could have been done a bit better is the way the white letters cut off and overlap into other words. There are points where it gets a little bit fuzzy to read, not impossible but I take a little bit longer reading them, and if this were in a subway or anything like that it's long enough I might not have time to finish the entire message. Overall I think this is a brilliant piece though.

Graphics and Type

 

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I adore things like this, yes the thing that gets to you is the image but the way the type seems to be completely incorporated in the image is just as strong to me. The text is seamlessly

Under the Sea

  

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I really like the way this particular piece was gone about, from the beautiful ocean floor background to the suiting neon light typography element. It looks like the entrance to a fairly exclusive seahorse club, which is the look I'm assuming they were going for. The font is thin enough to still look professional while at the same simple enough to make up the neon sign. The only problem I really have with this piece is that the Night Life text is a bit western looking to me. Overall though I do really appreciate the piece, I can even enjoy it's color scheme being fun and yet very under water looking.

Neon Lines

  

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I do like the general idea behind this one, the neon lit up city, the grid, and the color scheme. I actually enjoy the layout as well, it has nice hierarchy as well as variety. The one thing I'm a little bit worried about is that it's almost a bit too busy. From the circles in the O's in the top word, to the lines at the bottom above the grid there's a lot that takes my eye away from some of the more important information. 

Beautiful White Space

  

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White space is something that I can have a real appreciation for, mostly because it's something I've never really been able to get a strong hold on myself. I think the idea behind this is brilliant, hands on because everything you're going to be eating really is finger food clever enough. I even like the typography used in the information, I think those diagonals are beautifully done and everythings well aligned. The two things that sincerely bother me about this piece are the bad photoshop job and the color scheme. While I adore the white space idea in this piece I don't enjoy the way it's achieved, the hands are incredibly choppy and awkward, you bhaven have one on the left that is unnessisarily cut off at an angle. If I could redo this piece I'd find a way to photograph hands making each letter and find a way to put them together like that rather than taking three or four pictures and trying to use them at different angles and force it to work. The color scheme bothers me because it's the polar opposite from what would make me think of sushi or anything asian at all. Looking at this I get the image of a sort of ocean breeze thing, maybe some finger seafood? I would have much prefered a brighter stronger warm color theme.

Angles and Letters

  

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Starting again with the positive I really enjoy the color scheme of this particular piece, the light greens with the white work nicely as a background with the black font in the front to stand out. Their font choice is a bit bland and boring to me, but works nontheless and they have a good hiearchy going for their piece. Though despite all these things I can't say I actually like the piece. It's very hard to follow, with all the varying angles especially. You have the background falling in one direction, the body text going in another, and even spring season at the top and the website at the bottom don't seem to follow any real guidance. If the piece had kept the body text and website straight on, and left the background and the title on that angle I believe the piece would have been a lot stronger.

Doodle Fest

  

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I'm going to start on this one by saying I absolutely adore this poster and the feel it has, there's plenty going on and sure it is as bit busy, but I'm not bothered by the fact that it is. There's a lot going on but my eye can still go from one point to another without getting too confusing. Well, for the most part. I do appreciate the hand drawn feel of this it feels like something I would have sketched in one of my high school classes only obviously much more professional, I enjoy the white space and I adore every font they've chosen to use. On the topic of font choice however, they've definitely broken the rule of three. I can count seven without really even trying to strain my eyes. It could be argued they did this to keep the hand drawn sketch affect, but I really don't agree with how they went about it if that's the case. There are much more productive ways they could have kept this look without using that many fonts. Another problem I do have with this is how the parts that I'm assuming are band names are all so drastically different, and sure they could just be logos but something tells me they aren't, and if they aren't then it really bothers me that you have some with illustration and others in weird fonts with outlines. They look more like decorations than important information and again this pulls in the over kill of the font, they could have arranged them differently and just used different colors to distinguish between information and decoration and gotten just as strong an affect.